The Power of the Franc (or the lack of power in the USD)

I am sure everyone knows how the the dollar is doing against the Pound and Euro, but I don't think the Swiss Franc to USD numbers show up in the nightly news. The chart below (from http://www.x-rates.com/) shows how the Franc has increased in value over the last few months.

The exchange rate is a daily topic of conversation here because most the people I know either have expenses in non CHF (Swiss Francs) currencies or are paid in USD.